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How to Write Your Mailing for The Highest Open Rate

Your mailing campaign is finally ready to go. You have your leads, your envelopes, and you have your mailing fulfillment plan ready to go. But before you write your final copy, you might want to consider how to get the most from your mailing campaign by catching the eyes of your recipient. You don’t want your words to fall on …

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Three Steps to a Better Mass Mailing

There are many reasons to use snail mail to reach a large number of people. You can get a lot of information out to a large number of people fast. It’s also a way to get your information to your people in a warm and personal way, as well as to get your mail directly from your house to their …

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Why Direct Mail Works Better Than Email

When it comes to both communications and marketing practices you’ll find that the challenge is getting information out to a large amount of people in a short amount of time. The obvious solution to this problem came in the form of the internet, especially as people began to engage in a various email campaigns. This become so popular that various …